Home » Marketing Terms Dictionary » Gross Rating Point (grp)

Definition Of Gross Rating Point (grp):

Total of all rating points for an advertising schedule stated usually on a weekly basis.
In principle, 100 GRP could mean either that 100 percent of targeted households are reached once per week, or 1 percent of them are reached 100 times in the week, or any combination thereof. Also called homes per rating point.

Other Definition Of Marketing Terms:

Growth Stage
Guaranteed Sale
Guerilla Marketing
H-1b Visa
Hard Goods
Hard Selling

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